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Sticking to the Basic Principles of Email Marketing
There’s no secret recipe or magic potion that you can add to your email marketing mix that will guarantee that your campaign will go off without a hitch. If you are enticed by an email marketing...
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Calculating the Value of a Facebook Like
Is there a mathematical formula to calculate the value of a “Like”? Dan Zarella from Hubspot seems to think so, but I’m not sure the math works. Let’s take a closer look at Dan’s (VOAL) “Value of a...
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Stop Advertising – Start Listening
How to Become a Content Marketing Powerhouse Have you ever turned on online ad blockers while you were reading an interesting article online? When you purchased your DVR last year, was it for the sole...
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Common Errors That Kill an Email Campaign
Email Marketing ROI Despite Facebook’s fans and Twitter’s tweeters, email marketing remains one of the most reliable tools a business owner can wield to drive revenue. For example, results from a...
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When a Valid and Deliverable Email is Neither Valid nor Deliverable
Since email list cleaning and validation is a big part of our business and a service Email Answers offers, as you might imagine, we see a whole bunch of email data and occasionally have some...
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Thinking Outside The Box or Lens
In marketing, we are constantly in pursuit of what makes a message or an idea “stick” in the marketplace. What is it that causes a consumer to not only look, but to be entrenched in the message of an...
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Five Stupid Marketing Mistakes—and How to Avoid Them
Back in the 1800s, Charles Darwin, an English naturalist, extensive traveler and avid beard enthusiast, coined the term “natural selection.” Science has since accepted it as one of the mechanisms of...
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There is No Glamour in Being a Spammer or a Scammer
And there is no green eggs and ham with your spam Spam is an annoying aspect of email and most of the garbage email that sneaks past the filters gets trashed by your delete button anyway. So why do...
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25 Useful Tips for Google Chrome
Since its 2008 release, Google Chrome has been steadily gaining popularity and gaining an increasing market share among internet browsers. The browser upholds Google’s reputation of innovation and...
View ArticleWhy Email Answers Refers Their Customers to Competitors
OK, OK, I know…. Why would any company, in their right mind, refer their paying customers to a competitor? Without understanding the reasoning, I can definitely understand why the majority of people...
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Email Marketing: Don’t Try This At Home
I bet you’ve watched countless videos on YouTube, with the disclaimer, “Don’t Try This At Home”, broadcasting the stunts of mindless individuals thinking they can pull off an idiotic stunt and land...
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Why Bad Email Marketing is Worse than No Email Marketing
Putting on a zebra suit with your buddy and entering an area with freely roaming lions might be considered a bad idea. The decisions people make, in everyday life, can have more of an effect than you...
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A Common Sense Approach to Marketing your Website
If you’re reading this blog, there’s a good chance you’re a business owner. And if you haven’t spent the past two decades under a rock, you may even have a website. But what has it done for you...
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Why Email Correction Services are a Really Bad Idea
There are some companies who claim to be able to fix or correct an invalid email address. In this article I am going to discuss why this is a terrible idea and why you should NEVER have a company try...
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Everything We Do Is Dictated By Motive
According to Merriam-Webster, motive is a noun defined as “something (as a need or desire) that causes a person to act.” Everything—and I mean everything—we do in life is dictated by motive, from...
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Is Bitcoin the Next Generation of Online Payments?
What is Bitcoin? Bitcoin, the virtual crypto-currency that is somewhat mysterious and extremely volatile, is a decentralized virtual currency that relies on cryptographic mathematics to determine...
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5 Ways to Improve Your Email Marketing ROI
In today’s extremely fast-paced world, it’s natural to feel like you don’t have enough hours in the day to get it all done. With the average American adult spending 7.6 hours sleeping, 8.8 hours...
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How ADHD Allows Me to be a Better Multitasking Marketer
I guess before jumping in head first into this diatribe, we should understand the basics. What is ADHD? Attention deficit-hyperactivity disorder aka ADHD is a neurobehavioral disorder characterized...
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Online Marketing Without a Budget
Much like a major corporation, a small business is nothing without its customers. They buy your products, use your services and keep the wheels of commerce turning. In general, the more customers you...
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Email Marketing – Don’t Be the Biggest Moron in the Room
12 ½ margaritas at the concert $125 Taking the dive of faith thinking people will catch you $7500 (Hospital bill for broken wrist) Being the guy on the sideline who snaps the picture Priceless As...
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