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Unmasking the BIG Secrets of SEO
First Things First Firstly, there are no BIG secrets of SEO (Search Engine Optimization). SEO is simple. Put up good content and write it for people, not search engines. There are no shortcuts and no...
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The Benefits of Employing a Costco Mentality
You walk into McDonalds and order a Big Mac Meal for $4.59. Just when you begin to think you’re getting a bargain, think again. Have you ever strolled by the checkout line at Costco and taken a whiff...
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Managed Email Marketing for Dummies
Just because you don’t understand something doesn’t make you a dummy. Learning the ropes when it comes to building a subscriber database and launching a successful email marketing campaign may seem...
View ArticleWhen Nonsense can Substitute for Fact with Impunity
For most people who know me, they understand that I usually speak my mind. I say what I think, even if it’s not always the politically correct thing to do, but I can’t stand nonsense or bullshit. The...
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The Do’s and Don’ts of Building an Effective Email Creative
Most people, like myself, receive multiple email marketing messages to their inbox daily. So we know when something catches our attention, and we know when to instantly hit delete before opening an...
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Understanding Email Validation and List Cleaning | Interactive Infographic
Click anywhere on the image above to see the fully functional interactive infographic and to calculate pricing based on your email list size and email list cleaning and validation criteria.
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An Email Marketer’s Guide to the Universe, Part 2
In October of last year, I wrote Part 1 of this article, covering the basics of running an effective and efficient email marketing campaign and strategy. Now it’s time to get down to the nitty gritty...
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Using LinkedIn Effectively to Build your Business
Albeit, this post is a little off topic for me and isn’t really connected to email marketing but I thought it was an important part of marketing yourself and your business, so I decided to share my...
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Top-Secret Techniques of Marketing and Making Money Online
First rule, don’t be gullible. There are no Top Secret Techniques of marketing or making money online and even if there were, nobody would ever tell you what they are. There are plenty of people on the...
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Greatest Myth of Email Marketing: Unveiled
You’ve probably read countless articles praising email marketing as one the most cost-effective and revenue-generating platforms available. While I am not denying this fact, my goal in this blog...
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Why Write a Blog? What are the Benefits of a Business Blog?
I am new to blogging and was given the task of writing a blog that discusses the reasons and benefits of blogging, and why it is so important for your business. The first thing I did was check out some...
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Landing Page Optimization in 8 Easy Steps
In your pursuit to build a positive online brand reputation, your landing page and overall website are critical to marketing success. Whether you are active in SEO and organic search engine...
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Truth in Advertising and the Doubled Edged Sword
The majority of people believe “truth in advertising” doesn’t exist in this day and age. So most quickly jump to the conclusion that all advertising is false advertising. That all companies and...
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When Competitors Resort to Smear Campaigns to Win Business
First, let’s look at the definition of a “smear campaign” and then we can try to fully understand and figure out why some people stoop to these levels. A smear campaign is the dissemination of false...
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It’s Time to Whip Your Email List Into Shape
The end of March marks the official beginning of Spring, when the cold dry winter season has come to a close and the sun seems to linger just a bit longer during the day. With this change in climate,...
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We’ve Reached the End Of The Web, As We Know It
There is a constant question of what the next web will be like, but there won’t be a next web, as we know it. The space based, searchable web is being replaced by a time based, searchable stream of...
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Is the Internet a Digital Permanent Tattoo?
Let me begin by saying I have some good news and some bad news about the Internet. If you’re anything like me, I like to hear the bad news first. So here it goes… Bad News – Just like a huge, ugly,...
View ArticleUnderstanding Bounces in an Email Marketing Campaign?
A large percentage of your emails bounced, now what? Why did all of those emails bounce? You have seen this scenario before. Those three little words that make you question your whole email campaign....
View ArticleMeet Paul. He is a Business Owner with an Email List Problem
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How to Avoid the Hard Sell
Do you ever wonder why your customers call with seemingly “dumb” questions when the answers are blatantly described on your website? Just when you feel the urge to question their IQ, first take a...
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