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How to format a customer list in Excel
Understanding How to Move Customer Data from your CRM to your ESP With such a large variety of business software options on the market to choose from, sometimes these platforms don’t interact as well...
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Screwing Up the “Oh-So Important” Email Subject Line
At Email Answers we manage and deploy quite a few email marketing campaigns for our customers on a daily basis. Some of our customers rely on us to design their email ads/creatives and come up with...
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Google Launches Gmail Postmaster Tools for “Qualified” Bulk Senders
According to Google, currently less than 0.05% of valid emails end up in Gmail users spam folders. (I might try and argue this statistic, but I’m only 1 of Gmail’s 900 million users, so I’ll leave...
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Why Renting Third-Party Email Lists for B2B & B2C Email Marketing is a Great...
I could feel the termites coming out of the woodwork as I finished typing the title of this article. The naysayers and online marketing experts attempting to keep up appearances and trying to be...
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Understanding Email Blacklists and How to Deal with Getting Listed and Delisted
Before I dive into this discussion, I think we can all agree that spam sucks and we all hate spam. Getting bombarded with Viagra, porn, Nigerian 419 scams and utter garbage email on a consistent daily...
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Need New Customers? Rent an Email List
In an age when internet etiquette is king — and marketing engagement success or failure is measured in fractions of seconds — it’s no surprise that there are still companies who struggle with their...
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Lucky Brand: A Lesson in How Not to Run an Online Business
Who is Lucky Brand? For anyone who is unfamiliar with the name, Lucky Brand is the maker of Lucky Jeans. According to their website, they have 209 stores all over America, sell their clothing line in...
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Jumpstart Your Email Marketing Strategy the Right Way
Successful small business owners — whether they’re new or just niche entrepreneurs — are usually hands-on kinds of people; when they see some task that needs to be completed to operate or grow their...
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Understanding Your Competition – And How To Compete
Every successful business begins with a thorough business plan — and Business Plan Writing 101 includes an effort to identify and analyze the competition. So it’s no big secret that understanding how...
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The Evolution of Email Marketing
If there’s a truism in marketing, it’d be the same as the disclaimer from the old investment firm commercials: past performance is no guarantee of future results. What might have worked yesterday...
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