An Email Marketer’s Guide to the Universe, Part 1
A Step by Step Guide into What it Takes to Run an Effective and Efficient Email Marketing Campaign & Strategy As a newcomer to the world of email marketing, you may be intrigued by what it has to...
View ArticleChristmas In October
Preparing your Marketing Plan for the Holiday Season If there’s one thing I can tell you about holiday marketing, know that it’s never too early to start, especially for retailers. When you...
View ArticleWhat Chipotle Can Teach You about Your Email Marketing Strategy
Hi, my name is Meredith, and I am addicted to Chipotle. There you have it. They say that acceptance is the first step to recovery, so it looks like I’m well on my way, right? Maybe, not so fast. As I...
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Don’t Screw Up Again This Year – A Holiday Marketing Guide
The holidays are kicking into high gear. It’s not even Thanksgiving, yet we hear Christmas music blaring through our neighborhood shopping malls, cafés, boutiques, and just about every other public...
View ArticleYou Can Be the Rock Star
Regardless of what industry we are involved in on a daily basis, we all share something in common. We are all in the business of making money. We often envy the lives of superstars, rock stars,...
View ArticleThe Complexity of Simplicity in Email Marketing
Email marketing isn’t rocket science. There is no complex algorithm or specific formula in existence that will lead to a successful email marketing campaign. So why is it that people make a mountain...
View ArticleAn Idiot’s Guide to Email Validation
Just because you may be new to email validation doesn’t mean you are an idiot. We all have to start somewhere. If you intend to incorporate email marketing into your overall marketing strategy, you...
View ArticleMake Your List and Check It Twice
As a savvy business owner, you know that the greatest asset your business has is its customers and business prospects. Most likely, you have been streamlining your SEO and social media outreach...
View ArticleUnderstanding Email Verification
Understanding Email Verification A recent study has reported that an average of 30% of email addresses change each and every year. By continually mailing to these outdated contacts, you increase the...
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To Outsource or Not to Outsource? That is the Question.
Disintermediation is a big word, I get it. If you attempt to say it out loud, it can be quite a tongue twister. It may seem complex and something only your law school professor would be familiar with....
View ArticlePerfecting Your Marketing Game Plan in 2013
It’s that time again. We’ve all said goodbye to 2012 and have welcomed 2013 with a determination to put our best foot forward in both our personal and business engagements. Taking stock of the...
View ArticleGetting the Most out of Third Party Email Marketing
The opportunities that present themselves with third party email marketing are perhaps as great as the challenges. An email marketing campaign gone awry will do nothing more than harm your brand image...
View ArticleHas Email Marketing Become an Afterthought?
In the midst of a social media revolution, we have become obsessed with our Facebook and Twitter status updates, our +1’s, our “pins,” and our LinkedIn posts to gain a significant following and lock in...
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The Cost-Benefit Analysis of Delivering Great Customer Service
The search for new customers is an expensive business. So why not invest your resources into building a lasting and profitable business relationship with your existing customers? The answer lies in...
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Is your Email List OK to Send to?
You have collected a list of email addresses, and you’re now ready to start mailing. Or so you think. Before you rush to the finish line and click “send,” there are a few questions that you must ask...
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Aggregate Reviews: Why Happy Customers are so Important
In an effort to provide a value-added experience for our customers, we send out a customer satisfaction survey upon completion of every list cleaning and validation order submitted. Our customers are...
View ArticleCMS ICD Application for Cardiologists to Determine Patient Eligibility for...
In response to the astounding percentage of inappropriate and non-compliant ICD, CRT-P, and CRT-D device implantations each year, Think Tank Medical has developed and released their CMS ICD...
View ArticleNew CMS ICD App Combats Future DOJ & RAC Investigations of Hospitals for...
Since the release of the CMS ICD Application on January 17th, 2013 to ensure that 100% of patients screened meet the evidence-based criteria for ICD, CRT-P, and CRT-D implantation devices, Think Tank...
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Nobody’s Perfect – Methods of Improvement that can Offer the Biggest Gains
One management mantra that you’ve probably heard countless times in your life is the quote, “There’s always room for improvement.” Regardless of whether you’re flipping burgers at McDonalds or devising...
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Will You Be My Valentine?
Just when you thought holiday marketing was over, Valentine’s Day creeps around the corner. Whether you view it as the most romantic day of the year or a yearly Hallmark scam filled with tacky red...
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