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The Dangers of Big Business Marketing For Small Business Owners
By nature, we all look up to and admire our successors. As we are constantly reminded of history’s tendency to repeat itself, we pay particular attention to the actions of our country’s great leaders...
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10 Tips for Delivering your Email Marketing Campaigns that get Opened and Read
Improving your Email Marketing Campaign Results Delivering your email marketing campaigns should be an integral part of your overall marketing strategy. Whether you are sending out a newsletter,...
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Email Marketing vs. Social Media Marketing – And The Winner Is?
Driving New Sales and Customer Acquisition Everyone seems to be talking about and spending a lot of time focusing on social media marketing these days for their business – But Why? Research shows...
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Why Purchasing an Email List is a Really Bad Idea
So you came up with a brilliant plan to find new customers; Buy an Email List. Think Again! If you are looking for ways to find new customers and increase sales, you may be considering the purchase...
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If You Can’t Make It Better, Hire Someone Who Can
On a daily basis, I speak with SMB (small and medium business) owners, VP and C-Level marketing and advertising execs about email marketing. They are from widely diverse industries, both B2C and B2B,...
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Why Delivering Email Marketing Messages into Yahoo is More Complicated and...
Having difficulty delivering email into Yahoo and you don’t know why? We’ll help you get a better understanding and explain why. You’ll find most email marketers want to deliver their email marketing...
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Does Luck Play a Role in Email Marketing?
“It’s better to be lucky than good,” my grinning grandfather often said — usually after having just cut a piece of wood to precisely the right size, without measuring. What he didn’t say, of course, is...
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Why Great Ideas Fail
What makes a ‘Great Idea’ Great? As a nation of innovators, we adore our disruptive ideas — the technologies that change everything about everything, the sudden bursts of thought that punctuate the...
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The Purpose of a Business is to Create A Customer Who Creates Customers
Anyone who’s spent part of their lives living and working in a small town will tell you it’s often something of a microcosm of the country at large. Small-town politics, for example, despite being...
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Understanding and Developing a Disruptive Idea
Thinking Outside the Box A disruptive idea is an innovation that helps create a new market and value network, and eventually disrupts an existing market and value network, displacing an earlier...
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What Passionate People Do Differently
I consider myself a passionate person? Being passionate is important in life, but it also can be difficult to deal with, (just ask my wife). Just like with all good things, too much of it can be...
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Why Email Marketing Works
If you checked your email today — which research shows more than 90% of consumers still do at least daily — you probably noticed there were marketing messages in there. And they weren’t all from...
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Why Stealing A Business Idea Is Easier Than Inventing One
Steal This Blog If you see a great business idea on the internet, you should steal it. Notice I didn’t say copy it; there’s as little point in duplicating someone else’s online business as there is...
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How to Select the Perfect Email Marketing Service Provider
I have great news for you: the perfect email marketing service provider for your business is out there. Now here’s the tough part: as every princess knows, you might have to kiss a lot of frogs before...
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How to Design and Code the Perfect Email Marketing Creative
Designing an HTML email creative that displays consistently in all email clients and web browsers is much more difficult than you can imagine. Think about buying one pair of shoes that your entire...
View ArticleGet Ready For CASL – Canada’s Anti-Spam Law
What you Need to Know and Understand about Canada’s New Anti-Spam Law On July 1, 2014, the regulations that govern commercial email in Canada are changing — and unless you want to find yourself on the...
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Why Your Company Should Have An Email Newsletter
Department store pioneer and turn-of-the-century marketing innovator John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Of...
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What is Email Marketing?
Upon doing a bit of research, it can be concluded that the majority of businesses thinking about promoting their company offers via email marketing are not searching for “how to create an effective...
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Is a 4000%+ Email Marketing ROI Good Enough for You?
Look no further than email marketing to find the answer to what will generate a 4000%+ ROI (Return on Investment). Hands down, email marketing is the most cost effective and efficient marketing...
View ArticleNews: Email Answers Launches Purelist, a Real-Time Email List Cleaning...
BOCA RATON, FL: July 17, 2014 – EmailAnswers.com, a leading provider of email list cleaning and validation services, has launched Purelist, a real-time email list cleaning service web application....
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