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Lucky Brand: A Lesson in How Not to Run an Online Business
Who is Lucky Brand? For anyone who is unfamiliar with the name, Lucky Brand is the maker of Lucky Jeans. According to their website, they have 209 stores all over America, sell their clothing line in...
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Jumpstart Your Email Marketing Strategy the Right Way
Successful small business owners — whether they’re new or just niche entrepreneurs — are usually hands-on kinds of people; when they see some task that needs to be completed to operate or grow their...
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Understanding Your Competition – And How To Compete
Every successful business begins with a thorough business plan — and Business Plan Writing 101 includes an effort to identify and analyze the competition. So it’s no big secret that understanding how...
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The Evolution of Email Marketing
If there’s a truism in marketing, it’d be the same as the disclaimer from the old investment firm commercials: past performance is no guarantee of future results. What might have worked yesterday...
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